About Us

Quality products for joyful and adventurous kids
The initial concept of “felix & mina” and our philosophy, “Live the Moment!” was established in 2002 in Frankfurt, Germany, by passionate mothers who love "Mini" fashion. We aimed to create children’s wear that features great design while also being safe for kids and the environment. We believe it is possible to dress our little ones fashionably while allowing them to enjoy the comfort of our eco-friendly, stretchy, and breathable textiles. 

“felix & mina“ is FUN, FINE and FUNCTIONAL
felix & mina provide families with enduring, meticulously crafted toys and more that spark curiosity and fuel the imagination in children.
We work closely with the most creative minds and producers of sustainable materials.
It is essential for us that our partners share our values and take pleasure in the collaborative process of developing our ideas together.

felix & mina - your family store
felix & mina began the journey in Germany on Amazon. When our family relocated to Hong Kong in 2017, we expanded our business into Asia. Our first flagship store, featuring our additional branding, “Your Family Store” opened in January 2021 in Discovery Bay, Hong Kong. In October 2024, we embarked on a new chapter by acquiring one of the most popular online toy shops in Hong Kong, kINDERSPIEL, to further our exciting journey in the digital realm.
Our stores merge fashion, art, design, and fun to create a sensory experience, highlighted by curated spaces with stunning visual merchandising and collaborations. We offer a fantastic selection of timeless, thoughtfully crafted products that inspire discovery for families.

H. Jun Li-Friese